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Moment It Clicks
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE AND ONE FOOT IN THE CLASSROOM Joe McNally one of the worlds top pro digital photographers whose celebrated work has graced the pages of Sports Illustrated Time and National Geographic (to name a few) breaks new ground by doing something no photography book has ever done--blending the rich stunning images and elegant layout of a coffee-table book with the invaluable training no-nonsense insights and photography secrets usually found only in those rare best-of-breed educational books. When Joes not on assignment for the biggest-name magazines and Fortune 500 clients hes in the classroom teaching location lighting environmental portraiture and how to get the shot" at workshops around the world. These on-location workshops are usually
reserved for a handful of photographers each year but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joes sessions to life. What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like "An editor at National Geographic once told me!" and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then (2) on the facing page is one of Joes brilliant images that perfectly illustrates the technique (youll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken including which equipment he used (lens
f/stop lighting accessories etc.) along with the challenges that type of project brings and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments--those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense--that "moment it clicks.""
reserved for a handful of photographers each year but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joes sessions to life. What makes the book so unique is the "triangle of learning" where (1) Joe distills the concept down to one brief sentence. It usually starts with something like "An editor at National Geographic once told me!" and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then (2) on the facing page is one of Joes brilliant images that perfectly illustrates the technique (youll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken including which equipment he used (lens
f/stop lighting accessories etc.) along with the challenges that type of project brings and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those "Ah ha!" moments--those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense--that "moment it clicks.""
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