The first academic textbook covering European retail fashion buying & merchandising. It provides a unique insight into best practice across the fashion industry.
- Covering design marketing sourcing negotiation range planning supply chain & stock management it clearly integrates current operational practice with theory.
- This combined with a thorough explanation of careers makes it a key text as it provides an important reference source for existing practitioners as well as being vital for students new entrants & those seeking a career change into buying & merchandising.