Everyday consumers buy into the concept of brands & their associated meanings
- the perception of quality a symbolic relationship
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A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time & get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs small business owners salespeople & service professionals. Filled with effective tactics & strategies ready to apply immediately this guide supplies a complete toolkit to leverage resources establish online credibility & crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less & offers an itemized to-do list at the end Author has personally used these strategies to promote his business online & has helped dozens of companies do the same If youre ready to take immediate action & see results quickly for your business Marketing Secrets for the Self-Employed has all the tools & techniques you need! ...

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers & agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity organise a launch event & keep the momentum going after publication. The book also provides authors with a real insight into the publishing process & contains illuminating interviews with everyone concerned: editors marketing people & most importantly authors. ...

HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory Evidence Practice is a new Australasian text written for students who want to know what marketing people do & what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you & your students need for your course including a truly integrated e-text packaged with every copy of the book & a wealth of teaching & learning support. Written based on evidence & the practical application of marketing skills it clearly illustrates through case studies & practitioner profiles how marketing problems have been solved in business connecting theory to practice & providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career & will build the foundation for the rest of their degree. Features include: Practitioner Profiles: Written by senior marketing executives they describe their jobs what they do & how they got where they are today. Case Studies: A rich selection of print & video cases that will engage students in the practicalities of the profession. obook: a truly integrated e-text with extra content & resources built in which comes free with each print copy. The obook advantage: Some information is just better accessed online. Videos links podcasts are all live when online in an Oxford obook. Students can watch a case study flick to a website to read some extra material then back to their textbook to read a section then listen to the author explain a complex topic & then answer some revision questions
- all on one device. Every copy of the text

Includes:: access to the obook
- a truly integrated e-text with extra content & resources built into a digital textbook: Hotlinked learning objectives Interviews with marketing professionals Contemporary video cases Instant access to other videos that relate to the case studies & industry insights within the text. Audio chapter summaries Embedded weblinks ' Live' chapter revision questions & answers Integrated dictionary & note-taking features Marketing comes with a great selection of video cases for lecturers. Please see the below show reel which

Includes:: samples from Circus OZ Porshe Australia & Steinfinger.





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In this richly illustrated book religious historian Eamon Duffy discusses the Book of Hours" unquestionably the most intimate & most widely used book of the later Middle Ages. He examines surviving copies of the personal prayer books which were used for private domestic devotions & in which people commonly left traces of their lives. Manuscript prayers biographical jottings affectionate messages autographs & pious paste-ins often crowd the margins fly-leaves & blank spaces of such books. From these sometimes clumsy jottings viewed by generations of librarians & art historians as blemishes at best vandalism at worst Duffy teases out precious clues to the private thoughts & public contexts of their owners & insights into the times in which they lived & prayed. His analysis has a special relevance for the history of women since women feature very prominently among the identifiable owners & users of the medieval Book of Hours. Books of Hours range from lavish illuminated manuscripts worth a kings ransom to mass-produced & sparsely illustrated volumes costing a few shillings or pence. Some include customized prayers & pictures requested by the purchaser & others handed down from one family member to another bear the often poignant traces of a familys history over several generations. Duffy places these volumes in the context of religious & social change above all the Reformation discusses their significance to Catholics & Protestants & describes the controversy they inspired under successive Tudor regimes. He looks closely at several special volumes including the cherished " Book of Hours" that Sir Thomas More kept with him in the Tower of London as he awaited execution." ...

The gripping new high-concept thriller from the author of The Genesis Secret perfect for fans of Dan Brown & Sam Bourne. In America a young man inherits a million dollars from a grandfather he thought was poor. Meanwhile across Europe old men & women are being killed in the most barbaric & elaborate of ways. & a brilliant scientist has disappeared from his laboratory in London taking his extraordinary experiments with him. Tying these strange events together is an ancient Biblical curse a medieval French tribe of pariahs & a momentous & terrible revelation: something that will alter the world forever. One couple is intent on discovering this darkest of secrets others will kill & kill again to stop them. Shifting from the forgotten churches of the Pyrenees to the mysterious castles of the SS to the arid & frightening wastes of Namibia Tom Knox weaves together astonishing truths from ancient scripture & contemporary science to create an unputdownable thriller. ...

OS Explorer Map is the Ordnance Survey's most detailed map & is recommended for anyone enjoying outdoor activities like walking horse riding & off-road cycling. Providing complete GB coverage the series details essential information such as youth hostels pubs & visitor information as well as rights of way permissive paths & bridleways. ...

OS Explorer Map is the Ordnance Surveys most detailed map & is recommended for anyone enjoying outdoor activities such as walking horse riding & off-road cycling. The series provides complete GB coverage & can now be used in all weathers thanks to OS Explorer Map
- Active a tough versatile version of the OS Explorer Map.
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This No.1 Sunday Times bestseller tells the heart-warming tale of how a wiggly yellow fur ball of a puppy could grow into a barrelling ninety-seven pound stramroller of a Labrador retriever who would prove that unconditional love comes in many forms. John & Jenny were just beginning their life together. They were young & in love with a perfect little house & not a care in the world. Along comes Marley mischievous hyperactive & so unruly he is expelled from obedience school. How could they possibly know that this incorrigible dog could teach them more about love for life than they could hope to teach him? Since becoming a major motion picture starring Jennifer Aniston & Owen Wilson this heart-warming & unforgettable story of a family & their haphazard dog has become a timeless family favourite. ...

Packed with action & hilarious antics this is the third picture book about Marley who first appeared in the phenomenally bestselling novel Marley & Me. Its the first day of school & Cassie is all set to go. So is her dog Marley! Although hes told to stay Marley digs a tunnel out of the backyard & sniffs his way to school. As he roams the halls looking for Cassie he finds trouble instead. From wolfing down hot dogs in the cafeteria to setting free a bunch of mice in science class Marley wont stop until he locates his best friend. This lovable & rowdy dog may not be much of an academic but hes full of school spirit! ...