Yes you do have to be liked by everyone! Real friends communicate with honesty listen closely & arent afraid to admit when theyre wrong. If you want to succeed in social media you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic brand personality" through Facebook & other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brands popularity by being authentic engaging & transparent on Facebook & other social media sites. Youll learn the same methods he has used to successfully redefine the brands of a number of large companies including 1-800-FLOWERS & Cumberland Farms. Complete with serious strategies communicated with wit & humor Likeable Social Media is the definitive source for using social media to win new customers gather valuable feedback & increase the bottom line."