The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague a stressed-out client or an insecure spouse things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist business consultant & coach & backed by the latest scientific research author Mark Goulston shares simple but power ful techniques readers can use to really get through to people--whether they're coworkers friends strangers or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the impossible" & "unreachable" people in their lives into allies devoted customers loyal colleagues & lifetime friends."