When Cream broke up in 1968 it was by no means a foregone conclusion that it would be Eric Clapton who would enjoy continued commercial success. After all it was Jack Bruce who had the looks & who co-wrote & sang all the band's major hits including Sunshine of Your Love" "I Feel Free" & " White Room". But he was a singular talent who wanted to be a pioneer not just a pop star & he was never happy resting on his reputation. Cream split in their prime but their influence endured & when they reformed in 2005 tickets were selling for nearly GBP 2000 on e-bay. In the 40 years since Cream split Bruce has continued his musical adventures with the likes of John Mc Laughlin Billy Cobham Carla Bley & Mick Taylor never quite achieving the success & recognition he deserves. It has been an often troubled life
- heroin addiction management rip-offs family tragedy & a failed liver transplant all of which he speaks about frankly in this book telling a story that is sometimes funny sometimes bleak & always honest."