It's Not How Good You Are It's How Good You Want to Be" is a handbook of how to succeed in the world
- a pocket "bible" for the talented & timid to help make the unthinkable & the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving responding to a brief communicating playing your cards right making mistakes & creativity all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising & is a quirky compilation of"es facts pictures wit & wisdom packed into easy-to-digest bite-sized spreads."