Now in a completely new & updated edition this introduction to the development of modern (and postmodern) design is ideal for undergraduate students. Divided into four parts the book covers the major periods in design culture since the start of the twentieth century beginning by examining the formative years 1900-1914. Two sections on design & modernity explore the periods 1915-1939 & 1939-1969 & a completely new section design & postmodernity covers 1970 to the present. New to this edition are: key discussions on postmodernism & design the alliance between technology & design the relationship between identity & design. Drawing on a wealth of mass-produced artifacts images & environments including sewing machines cars televisions clothes electronic & branded goods & exhibitions Sparke shows how design has helped to shape & reflect our social & cultural development.