Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there you can move mountains". (Steve Jobs " Business Week" May 25 1998). To Steve Jobs Simplicity wasnt just a design principle. It was a religion & a weapon. The obsession with Simplicity is what separates Apple from other technology companies. Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 & guides the way Apple is organized how it designs products & how it connects with customers. Its by crushing the forces of complexity that the company remains on its stellar trajectory. As a creative director Ken Segall played a key role in Apples resurrection helping to create such critical campaigns as Think Different & naming the i Mac. " Insanely Simple" is his insiders view of Jobs world. It reveals the ten elements of Simplicity that have driven Apples success
- which you can use to propel your own organization. Reading " Insanely Simple" youll be a fly on the wall inside a conference room with Steve Jobs & on the receiving end of his midnight phone calls. Youll understand how his obsession with Simplicity helped Apple perform better & faster."
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From the best-selling author of PRINCESS DIARIES comes this supernatural romance with real bite... Sick of hearing about vampires? So is Meena Harper. Meena Harper is familiar with the supernatural. After all she knows how youre going to die (Not that youre going to believe her. No one ever does.) But not even Meenas precognition can prepare her for Lucien Antonescu-who she meets & then makes the mistake of falling in love with-a modern-day prince with a bit of a dark side for which an ancient society of vampire hunters would prefer to see him dead. The problem is Luciens already dead. Maybe thats why hes the first guy Meenas ever met with whom she could imagine herself having a future. See while Meenas always been able to see everyone elses destiny shes never been able look into her own. Lucien seems to be everything Meena has ever dreamed of in a boyfriend though he might turn out to be more of a nightmare. So now would be a good time for Meena to start learning to predict her own future.. .if she has one. ...

This book offers an exquisite glimpse into the strange & wonderful world of insects. Right now all around you thousands of insects are doing strange & wonderful things. But you cant always see them straight away. Sometimes you have to know where to look... This wonderful book illustrated by Charlotte Voake & written by Steve Voake tells us all about the different kinds of insects hiding away in your garden & how to recognise them. Its full of glorious detail but remember
- if it doesnt have six legs its not an insect!
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Insect photography is a challenging & stimulating art. Well-shot images give stunning results which can aid study & enhance ...

The ideal portable companion the world-renowned Collins Gem series returns with a fresh new look & updated material. This is the perfect pocket guide for nature enthusiasts keen to identify the most commonly seen insects in Britain & northern Europe. Authoritative text & beautiful photographs show the distinguishing features of each insect to aid identification. Features information on size habitat geographical range & months when they can be spotted as well as names of similar species with which each insect could be confused & details of the differences between them. This new edition builds on the strengths of the unrivalled original now expanded to include over 240 insects. ...

More than 2000 of the most commonly observed & most distinctive insect species of Britain & Western Europe from all orders & most families are illustrated in this essential pocket guide. The text summarises key identification points & introductory sections for each group covered give useful guidelines on the characteristics of the orders families & genera covered. This is the most comprehensive guide available on the insects of this region & will be of great use to all naturalists with an interest in insects. ...

A beautifully illustrated sticker book to help young children spot & identify over a hundred insects. Using the simple descriptions & accurate illustrations children can fix the colour stickers next to each insects entry. Each entry has a space for children to write where & when they saw each insect. ...

The Inshore Squadron is the twelfth Richard Bolitho story & chronologically it follows the events covered by Signal
- Close Action!
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This is the first book-length examination of Bartoks 1911 opera Duke Bluebeards Castle one of the twentieth centurys enduring operatic works. Writing in an engaging style Leafstedt adopts an interdisciplinary approach to the opera by introducing in addition to music-dramatic analysis a number of topics that are new to the field of Bartok studies. These new areas of critical & scholarly terrain include a detailed literary study of the libretto & a gender-focused analysis of the operas female character Judith. Leafstedt begins with a short introductory chapter that places Duke Bluebeards Castle within the context of Bartoks early composing career his discovery of folk music & its impact on his later work. The book goes on to explore the compositions troubled history its failure to win two early Hungarian opera competitions & the three versions of the ending that resulted discussed here in depth for the first time. The core of the book is devoted to the musical & dramatic organization of the opera & offers an analysis of the seven individual door scenes including a detailed analysis of scene six the lake of tears" scene illustrating the works complex tonal organization & dramatic structure. A separate chapter places this darkly psychological version of the Bluebeard story within the broader context of European history & literature. Throughout the book Leafstedt draws on original Hungarian source material much of it newly translated by the author & available here for the first time in English & he

Includes:: a generous selection of musical examples. Inside Bluebeards Castle is an ideal starting point for research in twentieth-century music Hungarian cultural history & opera studies as well as an invaluable guide for anyone interested in Bartoks only opera."

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How do publishers work & make money? Why do they exist? This expanded & thoroughly revised fourth edition of Inside Book Publishing" is designed for students of publishing authors needing to find out publishing secrets & those wanting to get in or get on in the industry. It addresses the big issues
- globalization of publishing the impact of the internet
- & explains publishing from the author contract to the bookshop shelf. It covers: how the present industry has evolved; publishing functions
- editorial design & production marketing sales & distribution & rights; the role of the author; copyright & contracts; the sales channels for books in the UK from the high street to ebooks; & getting a job in publishing. It

Features: topic boxes written by expert contributors a glossary of publishing terms suggestions for further reading a directory of publishing organizations & a companion website. It is an essential tool for anyone embarking on a career in publishing & a useful handbook for those who are in the industry & for authors."




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