Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade & Influence People reveals some of the most powerful influencing & persuasion techniques known to man. This enhanced second edition contains new tools new research new case studies & plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate & understand the other person's standpoint Understand why people buy what they buy Ensure people remember you & what you want Build long-term trust & credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book he maps out countless simple & memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade & Influence People is a completely revised & updated edition of Life's a Game So Fix The Odds.