Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant & writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded it addresses the concerns of young designers who want to earn a living by doing expressive & meaningful work & avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career & suggestions
- that you wont have been taught at college
- for running a successful business. This revised extended edition
Includes:: all-new chapters covering professional skills the creative process & global trends including green issues ethics & the rise of digital culture. The book contains all-new imagery & the previous interviews have been replaced with new ones each focusing on a specific issue of importance to graphic designers.