Hey Whipple Squeeze This

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The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple Squeeze This has inspired a generation of ad students copywriters & young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive dynamic places online in addition to traditional television radio print & outdoor ads. Creativity is still king but this new edition contains: Important new chapters & updates that bring Whipple into the new digital world New content & examples for how to use social media & other emerging platforms Illustrate whats changing in the new world of advertising--and what isnt Hey Whipple Squeeze This! will help sharpen your writing chops unleash your creativity & help raise the level of your work from hack to master craftsman.
Supplier: WHSmith
£9.65
     
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Jargon Buster (Suggest a new term - coming soon)
Digital - A system that uses only 0s and 1s to transmit data
Radio - A device used for listening to audio transmissions
Television - A device used for receiving moving images and sound
Students - A group of humans who are still in full time education
Interactive - Interaction can take place between a person and a device
World - A physical grouping, commonly used to describe earth and everything associated with ti
King - The figure head of a monarch
Traditional - Something that has become the same through a period of time and thus repeated.
Traditional - Something that has been around for a while and is repeated regularly.
Classic - Something that is still like it was originally a high quality standard.
Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.
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SKU: 9781118101339

Page Updated: 2021-06-06 02:04:32
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