RICE picked the name of their company because it is a basic survival product for many people in the world. They like to show people how the basics of everyday life can be made so much more enjoyable by bringing colour & a sense of fun to daily living whether by using colourful accessories in the kitchen or by introducing colourful fabrics textures & hints of humour in to the living room. Danish design is not all about cool & calm interiors. RICE Style is all about fun colour & enjoyment. RICE creates innovative homewares collections that are ethically sourced & produced. They are in stores all over the world from Liberty in London & John Lewis in the UK & Illum in Copenhagen to Huset in Malibu & So Perfect Eats in Denver USA. The book features RICE style applied to a variety of homes from a contemporary Copenhagen apartment to a simple country retreat a comfortable family home to an ultra modern studio space. Happy Home is a beautiful demonstration of the RICE ethos & how its warm & caring fun & funky aesthetic can be applied in living spaces kitchens bedrooms childrens rooms & outdoor areas.