For undergraduate & graduate global marketing courses. The excitement challenges & controversies of global marketing. Global Marketing strives to reflect current issues & events while offering conceptual & analytical tools that will help readers apply the 4 Ps to global marketing. ...

In this remarkable & provocative book Yanis Varoufakis explodes the myth that financialisation ineffectual regulation of banks greed & globalisation were the causes of the global economic crisis. Rather they are symptoms of a much deeper malaise which can be traced back to the 1970s; the time when a Global Minotaur was born. Just as the Athenians maintained a steady flow of tributes to the Cretan beast so the rest of the world sent incredible amounts of capital to America & Wall Street. Thus the Global Minotaur became the engine that pulled the world economy from the early 1980s to 2008. Todays crisis in Europe the heated debates about austerity versus further fiscal stimuli in the US the clash between Chinas authorities & the Obama administration on exchange rates are the inevitable symptoms of the weakening Minotaur; of a global system which is now as unsustainable as it is imbalanced. Going beyond this Varoufakis lays out the options available to us for reintroducing a modicum of reason into a highly irrational global economic order. An essential account of the socio-economic events & hidden histories that have shaped the world as we now know it. ...

A tiny mother & child bustle through a dusty township in Cape Town while a miniature informant whispers in a telephone box in Beijing. Thumb-sized riot police climb the Acropolis in Athens while an inch-high woman pole-dances around a lamppost in a Hong Kong red light district. From West London to the West Bank from the scorched flagstones of Marrakech to the lowest of low-rise views of Manhattan all life is here. Global Model Village collects together the international works of Slinkachu the London-based artist who as part of his Little People Project has been abandoning tiny model people on the mean streets of the world since 2006. Documented through photography these little dramas of hope & tragedy loneliness & humour somehow get to the heart of what it means to be human; to be alone among millions of other people all experiencing the particular melancholy & magic of life in the big city. Praise for Slinkachus work: We care about these little humans. We can see how frail they are -- a fact so less easy to absorb when we are sharing the same dimensions Evening Standard [ These] tiny figurines are more fully us than any possible full-size models.. .I love Slinkachus works. I hope you will too Will Self ...

This book is the eagerly awaited successor to Robert Gilpins 1987 The Political Economy of International Relations" the classic statement of the field of international political economy that continues to command the attention of students researchers & policymakers. The world economy & political system have changed dramatically since the 1987 book was published. The end of the Cold War has unleashed new economic & political forces & new regionalisms have emerged. Computing power is increasingly an impetus to the world economy & technological developments have changed & are changing almost every aspect of contemporary economic affairs. Gilpins " Global Political Economy" considers each of these developments. Reflecting a lifetime of scholarship it offers a masterful survey of the approaches that have been used to understand international economic relations & the problems faced in the new economy. Gilpin focuses on the powerful economic political & technological forces that have transformed the world. He gives particular attention to economic globalization its real & alleged implications for economic affairs & the degree to which its nature extent & significance have been exaggerated & misunderstood. Moreover he demonstrates that national policies & domestic economies remain the most critical determinants of economic affairs. The book also stresses the importance of economic regionalism multinational corporations & financial upheavals. Gilpin integrates economic & political analysis in his discussion of "global political economy." He employs the conventional theory of international trade insights from the theory of industrial organization & endogenous growth theory. In addition ideas from political science history & other disciplines are employed to enrich understanding of the new international economic order. This wide-ranging book is destined to become a landmark in the field." ...

Global Politics:A New Introduction is an innovative new textbook that provides a completely original way of teaching & learning about world politics. The book engages directly with the issues in global politics that students are most interested in helping them to understand the key questions & theories & also to develop a critical & inquiring perspective. Key features of Global Politics: A New Introduction: Examines the most significant issues in global politics
- from war peacebuilding terrorism security & authority to poverty development postcolonialism human rights gender inequality ethnicity & what we can do to change the world Each chapter is written to a common structure which is ideal for teaching & learning & features a key question an illustrative example general responses & larger issues Integrates theory & practice throughout the text by presenting theoretical ideas & concepts in conjunction with a global range of historical & contemporary case studies Draws on theoretical perspectives from a broad range of disciplines including international relations political theory postcolonial studies sociology geography peace studies development Extensively illustrated throughout with 169 maps photos figures & cartoons as well as extensive pedagogic features to further learning including a support website which provides podcast interviews with contributors weblinks & downloadable maps Features an international line-up of leading scholars. Global Politics: A New Introduction is an original groundbreaking engaged & intellectually stimulating textbook for core courses on world politics international politics & international relations.
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Discover both sides of international business & how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT 2e International Edition doesnt just show you what its like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read & full of study tools GLOBAL STRATEGIC MANAGEMENT helps you prepare for your exams & for your next job. ...

Pressure on national & local governments to rapidly develop their tourism potential to meet demand & produce benefits makes it more essential than ever to plan carefully & consider the human & environmental impacts of tourism development. That is why as Secretary-General of the World Tourism Organization I am pleased to see the serious analysis of the problems & prospects of the tourism sector as presented in this third edition."
- Francesco Frangialli Secretary-General World Tourism Organization. Now in its third edition " Global Tourism" draws on the insight of thirty-nine contributors to chronicle & foresee the effects of tourism on contemporary society. Contributors provide interdisciplinary international perspectives on the critical questions problems & opportunities facing the tourism industry. Invaluable to academics & professionals alike " Global Tourism" offers a comprehensive exploration of the key issues in tourism. Authors draw on their individual insights to assess & critique contemporary tourism & take a view of the future. Fully revised & re-developed new chapters examine: the future of tourism; difference in travel characteristics of significant travel segments; sustainability standards in the global economy; crisis management in tourist destinations; tourism & social identities; & tourism mobility & global communities. Contributors include: Brian Archer (University of Surrey) Gurhan Aktas (T.C. Dokuz Eylul University) Bill Bramwell (Sheffield Hallam University) Peter M Burns (University of Brighton) Nancy E. Chesworth (Mount St. Vincent University) Tim Coles (University of Exeter) Chris Cooper (The University of Queensland) Graham M.S. Dann (University of Luton) Thomas Lea Davidson (Davidson-Peterson Associates Inc.) Sara Dolnicar (University of Wollongong) David Timothy Duval (University of Otago) Larry Dwyer (University of New South Wales) Xavier Font (Leeds Metropolitan University) Alan Fyall (Bournemouth University) Brian Garrod (University of Wales Aberystwyth) Donald Getz (University of Calgary) Alison Gill (Simon Fraser University) Frank Go (Erasmus University) Ebru Gunlu (T.C. Dokuz Eylul University) Michael Hall (University of Otago) Simon Hudson (University of Calgary) & Donald Macleod (University of Glasgow). Contributors also include: David Mercer (RMIT University) Graham Miller (University of Surrey) Michael Morgan (Bournemouth University) Peter Murphy (La Trobe University) Philip Pearce (James Cook University) Stanley C. Plog (Plog Research & SPC Group) Garry Price (La Trobe University) Linda K. Richter (Kansas State University) Lisa Ruhanen (University of Queensland) Chris Ryan (University of Waikato) Gordon D. Taylor (Tourism Canada retired)) William F. Theobald (Purdue University) Seldjan Timur (University of Calgary) Birgit Trauer (University of Queensland) Stephen Wanhill (Bournemouth University) Peter W. Williams (Simon Fraser University). It provides a thorough & complete exploration of current trends & practice in the tourism industry. Issues are explored using structured framework. International contributors offer full range of perspectives."
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A smart zipped stationery set from the Globe Trotter range which contains 1 marker with fine & medium nibs ballpoint pen with black ink highlighter eraser pencil sharpener & 2 HB pencils. Approximate

Dimensions of the case when open are 16 x 19 cm.

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This lovely executive A4 Folio comes complete with a refillable A4 ruled ivory note pad & black ball point pen which sits nicely in a holder along the spine. The folio features five pockets on the inside front cover & an elastic page divider allowing you to keep any pieces of paper safe inside the folio. ...

This Globe Trotter hardback A5 Chocolate notebook has a stylish leather effect cover with an elasticated band to keep all your papers inside. The notebook contains ivory ruled pages page marker & an inside rear pocket for loose clippings. This notebook is not refillable. ...