Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth & presents concrete steps for putting it to work in any organization. The story follows a small consulting firm Lighthouse Partners which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse & learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business
Includes:: ideas for inspiring customer & client loyalty Written by the highly successful consultant & business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real & lasting competitive edge.