Explore the most up-to-date research in the field of strategic management. Gaining & Sustaining Competitive Advantage provides readers & practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms & their ability to generate & sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.