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No work of science fiction in the twentieth century captured the imagination of so many readers as the epic future history put forth in the stories & novels of Isaac Asimov. In this volume a select group of the Good Doctor's fellow writers explore his astonishing creation from their own unique perspectives
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Foundations of Marketing Fourth Edition is a fully revised & updated edition of the highly successful text by John Fahy & David Jobber. Devised to offer comprehensive coverage for a short course in marketing Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives considering both the decisions we make as consumers & decisions marketing professionals would make in response to their customers. Fully revised & updated this edition offers a closer focus on the value of marketing & its impact. The new edition also takes a more critical approach that questions & engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing a fresh look at new techniques of marketing research used in real organizations & a contemporary perspective on the growing service segment of the world economy. Bang up to date with new cases & examples the book covers European examples from all corners of the region including Germany Sweden Denmark France Switzerland the UK & Ireland without ignoring the prevalence of US & global brands in contemporary culture. The book retains the popular Marketing Spotlight & Marketing in Action features showcasing brands as diverse as Lady Gaga Guinness & Gap. New Social Media boxes cover Linked In Facebook Groupon & more. The fourth editions case studies are all new featuring brands from varying segments & countries including H & M Subway Carlsberg Rolex & Jamie Oliver. The new edition is supported by a superlative resource package to support lecturers & students with exciting new videos linked to the case material case & tutorial support & the integration of Mc Graw-Hills Connect learning solution. Connect offers gradeable interactive activities cases self study quizzes & a variety of tools to help students to master their marketing module. ...
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This Primer covers the foundations of spectroscopy at a level suitable for first year chemistry undergraduates. Mass spectrometry & X-ray diffraction along with traditional spectroscopic techniques: i.r. n.m.r. & u.v. -visible spectroscopy are covered. The essential physical principles of each method are introduced & many examples of spectral analysis provided. Problems & further reading are also included. This Primer is designed to reflect the recent advances in the use of spectroscopic & diffraction methods not only for obtaining an analysis of elements & groups present in a molecule but also for establishing the arrangement of the constituent atoms. These developments have had a profound effect by increasing scientific knowledge in the fields of chemistry & molecular biology reflected in the elucidation of the structure & function of a wide range of compounds including drugs proteins & enzymes & nucleic acids. ...
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Weinberg & Gould are back! Nearly 200 000 sold across 5 editions worldwide this is the sport psychology textbook. This bestseller provides a thorough introduction to the key concepts of sport & exercise psychology taking students on a unique journey through the origins & goals key concepts & career options available in this field. A new edition brings enhanced design artwork & photos & written by internationally respected authors it provides students with a comprehensive view of sport & exercise psychology bridging the gap between research & practice. Capture the excitement of the world of sport & exercise psychology. ...
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Foundations Of Engineering Geology

Now in full colour the third edition of this well established book provides a readable and highly illustrated overview of the aspects of geology that are most significant to civil engineers. Sections in the book include those devoted to the main rock types weathering ground investigation rock mass strength failures of old mines subsidence on peats and clays sinkholes on limestone and chalk water in landslides slope stabilization and understanding ground conditions. The roles of both natural and man-induced processes are assessed and this understanding is developed into an appreciation of the geological environments potentially hazardous to civil engineering and construction projects. For each style of difficult ground available techniques of site investigation and remediation are reviewed
and evaluated. Each topic is presented as a double page spread with a careful mix of text and diagrams with tabulated reference material on parameters such as bearing strength of soils and rocks. This new edition of Foundations of Engineering Geology" has been comprehensively updated and covers the entire spectrum of topics of interest for both students and practitioners in the field of civil engineering."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780415469609
Availability: In Stock
£17.59

Product Description

Now in full colour the third edition of this well established book provides a readable & highly illustrated overview of the aspects of geology that are most significant to civil engineers. Sections in the book include those devoted to the main rock types weathering ground investigation rock mass strength failures of old mines subsidence on peats & clays sinkholes on limestone & chalk water in landslides slope stabilization & understanding ground conditions. The roles of both natural & man-induced processes are assessed & this understanding is developed into an appreciation of the geological environments potentially hazardous to civil engineering & construction projects. For each style of difficult ground available techniques of site investigation & remediation are reviewed & evaluated. Each topic is presented as a double page spread with a careful mix of text & diagrams with tabulated reference material on parameters such as bearing strength of soils & rocks. This new edition of Foundations of Engineering Geology" has been comprehensively updated & covers the entire spectrum of topics of interest for both students & practitioners in the field of civil engineering."

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Students - A group of humans who are still in full time education
water - A chemical substance. Chemical formula H2O.
Colour - The categorised spectrum of light visable to humans
Natural - not manmade
Reference - To prove evidence with a back up source.

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