' No need to count calories go hungry or diet ever again' The Times This revolutionary book reveals: * Ten reasons why eating a low-fat calorie controlled diet makes sustained weight loss virtually impossible. * Why the less hungry you are the more weight you'll lose. * How different types of calories have different fattening potential. * Why weight is not just about calories but the impact our diet has on key hormones including insulin & leptin. * Why you should ignore foods labelled 'low fat' or 'light'. * Why aerobic exercise has little impact on weight & the type of exercise that does. * The simple & mental tricks to ensure permanent success.