This bestselling textbook offers a comprehensive introduction to the theory & practice of e-business & e-commerce management. The author Dave Chaffey brings his trademarks of authority clarity of expression & teaching expertise to bear on a subject in which he actively lectures & consults. Popular for its cutting-edge & contemporary coverage this text offers an international approach & a good balance between the technical & managerial topics of central importance to developing an understanding of this subject. It is an engaging read packed with real-life examples & case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level & also used by many business managers this is the essential text to keep pace with technology strategy & implementation.