How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business covering the full journey from idea to exit with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips exercises checklists anecdotes case studies & lessons learned by business leaders this workbook will guide you through each step of digital business. Learn how to: * Assess whether your business idea will work online/digitally * Choose the right business model for your proposition & avoid wasting time * Assess demand viability & uncover untapped needs & gaps in the market * Build a usable engaging website & mobile app * Create a buzz using social networking * Drive high quality traffic to your site & convert visitors into paying customers * Use search engine optimization (SEO) & marketing (SEM) tools effectively * Raise finance & protect your business * Build & maintain a strong brand * Recruit & retain a strong team * Sell the business or find a suitable successor. Reviews for the book: If you want advice on starting your own internet business dont ask me read this book instead. It is more up-to-date & costs far less than a good lunch." Nick Jenkins Founder of Moonpig.com " This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations & keeps customers happy each step of the way." Scott Weavers-Wright CEO of Kiddicare.com & MD of Morrison.com (non-food) " If you read just one book on digital business make it this one... It is inspirational informative & interactive in equal measure. Highly recommended!" Rowan Gormley Founder & CEO of Naked Wines.com " Interspersed with inspiring & useful stories from successful entrepreneurs this book can help aspiring business owners through a step-by-step process of refining their start-up ideas & building a solid business." Elizabeth Varley Founder & CEO of Tech Hub" ...

Almost anyone today can pick up a camera & produce moving pictures but achieving high-quality professional-standard results is not so straightforward. Peter Wells shows you how to do it providing expert instruction in the techniques required to produce professional-looking film. Illustrated throughout with examples of what to aim for & what to avoid the books shows you how the theory & technique can be applied to specific projects from corporate productions & movies to wedding & holiday videos. Topics covered include: equipment & accessories: purpose & correct usage; getting to know your camera & preparing to film; types of shot- distance medium range & close-up; sound recording & lighting; planning a shoot & assessing location; scripts & storyboards; creative & special effects; & a glossary of terms. ...

This practical hands-on guide addresses the problems & difficult choices that professional compositors face on a daily basis. You are presented with tips techniques & solutions for dealing with badly shot elements color artifacts mismatched lighting & other commonly faced compositing obstacles. Practical in-depth lessons are featured for bluescreen matte extraction despill operations compositing operations as well as color-corrections. The book is presented entirely in an application-agnostic manner allowing you to apply lessons learned to your compositing regardless of the software application you are using. The DVD contains before & after examples as well as exercise files for you to refine your own techniques on. ...

Whether youre a novice compositor or a well-versed one moving over from After Effects or Shake this is THE book for you to learn the ins & outs of the powerful compositing software Nuke. In addition to covering all of the menus buttons & other software-specific topics it also offers critical lessons in compositing theory including working in 2.5D & stereoscopic 3D. Through a tutorial-based approach augmented by video footage & image files provided on the companion DVD this book will have you up & running in Nuke in just hours. The book features over 300 4-color images industry insider sidebars as well as an entire chapter dedicated to real-world Nuke case studies. ...

The revised edition of this successful book has been updated & contains many new photographs. It is an easy to navigate guide that

Includes:: extended information panels & exposure tips. This practical handbook size jargon-free guide will be your essential companion out in the field. Exposure is a fundamental part of photographic technique but is often thought of as mysterious or difficult to underst&. In this revised edition of Ross Hoddinott's successful book Digital Exposure Handbook" the nitty gritty of this fascinating subject is unravelled & presented in a clear & easy-to-understand way. This practical handbook size jargon-free guide will be your essential companion out in the field so slot it in your backpack & start taking some stunning shots. Although the process of making a successful exposure is based on science a photographer's individual interpretation means that creativity becomes part of the equation. Digital cameras have brought a new dimension to exposure control offering photographers the ability to review images in the field as well as being able to change the sensitivity of the sensor from shot to shot. This comprehensive book will give you the confidence to put theory into practice & enable you to achieve creative control over your images."

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When the National Security Agency's invincible code-breaking machine encounters a mysterious code it cannot break the agency calls in its head cryptographer Susan Fletcher a brilliant beautiful mathematician. What she uncovers sends shock waves through the corridors of power. The NSA is being held hostage
- not by guns or bombs but by a code so complex that if released would cripple U.S. intelligence. Caught in an accelerating tempest of secrecy & lies Fletcher battles to save the agency she believes in. Betrayed on all sides she finds herself fighting not only for her country but for her life & in the end for the life of the man she loves...
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An all-new guide that shows photographers how to explore the eerily beautiful world of infrared images By adding a filter to the camera lens digital photographers can capture infrared (IR) images featuring brooding skies dramatic clouds & bright white instead of green. Illustrated with hundreds of striking IR images taken around the world this unique guide shows photographers how to get started & get creative with IR. It covers IR basics as well as imaginative techniques that produce eye-catching images--things like long exposures multiple exposures & image enhancement with coloring mirroring toning & layering as well as HDR Photoshop Photomerge & other Photoshop tools. The book also

Includes:: a Gallery of Friends that showcases IR work from top photographers such as Joe Farace & Russell Hart plus end-of-chapter assignments. Deborah Sandidge (Orlando FL) is a director & board member of the Orlando Camera Club & guest instructor at the Harmon School of Photography in Orlando. She is also Creative Director for the League of Infrared Photographers (www.irleague.com). Her photos have appeared in gallery exhibits & in several instructional books & magazines.

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Now in its fifth edition Digital Marketing (previously Internet Marketing) provides comprehensive practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies & interviews from cutting edge companies such as e Bay & Facebook to help students understand digital marketing in the real world. ...

A new edition of the bestselling book that covers the basic principles of digital multimedia Digital multimedia combines text graphics video animation sound & other components & presents endless options & potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type & describes their digitization & the possibilities that exist when different media elements are combined. Offering completely revised & rewritten material the book features an emphasis on Web/ Flash & provides in-depth coverage of MPEG4 & DVD in accordance with current trends. * Offers a clear easy-to-understand introduction to digital multimedia & examines the elements that comprise it including text graphics video animation sound & more* Walks you through the fundamentals & basic principles of digital multimedia* Looks at vector graphics bitmapped images hypermedia interactivity accessbility & scripting* Explores the possibilities that exist when various media are combined With this new edition by your side youll quickly discover how to make the most of every aspect of digital multimedia! ...

The Digital Musician is a textbook for creative music technology & electronic music courses. It provides an overview of sound properties acoustics digital music & sound design as a basis for understanding the compositional possibilities that new music technologies allow. Creative projects allow students to apply key concepts covered in each chapter. Topics covered include hardware hacking live coding interactive music sound manipulation & transformation software instruments networked performance as well as critical listening & analysis. Features Readers Guides outline the major topics in each chapter Project boxes for both individuals & groups throughout each chapter Annotated Listening Lists for each chapter with accompanying playlists on the companion website Recommended Further Reading & Discussion Questions at the end of each chapter Case studies of actual composers with contributed projects Companion website

Includes:: reading lists links to audio & video & slides for use in the classroom.

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