The way we shop has undergone many transformations over the years
- & a pioneer of one such change was the department store. Selling everything from clothes to cosmetics furniture to food
- the department store was a one-stop shop for consumers. Claire Masset charts the history of the department store the innovations in retailing advertising & technology & the developments in fashion design & working practices. Using evocative adverts prints memorabilia & photographs the highs & lows of the high-street giants are discussed including the golden age of department stores in the 1920s & 1930s & their future in a modern world. Filled with amusing anecdotes this lively book brings the fascinating world of department stores to life.