This comprehensive book will ensure your business plan is robust enough to start run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business requesting venture funding from a corporate parent or directing operational management The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer & detailed enough for the experienced planner the third edition of this international bestseller explains how to tailor a plan for specific readerships & meet specific objectives helping you to focus your attention on strategic planning as well as on operational controls. This new edition has been completely updated throughout.