Creative Problem Solving For Managers

Product Description

The regularity with which the term solutions is used in management speak suggests that management is largely about problem solving. To suggest that thinking creatively is a useful skill in solving a problem may be stating the obvious but experience tells us that under pressure managers tend to fall back on the tried & tested rather than the new & creative. This text provides an essential introduction to the ideas & skills of solving problems creatively. It demonstrates: how & why people are blocked in their thinking how this impairs the creative problem solving process how creative problem solving techniques can help overcome these difficulties Theories of creative thinking are critically examined & utilised to explore the variety of techniques that can be employed to discover insights into difficult management problems. Using case studies & case histories together with extensive diagrams examples & thought-provoking questions Creative Problem Solving for Managers provides the most up-to-date & extensive approach to this important topic. This refreshing new edition will prove essential reading on the growing number of creativity management classes springing up in business schools & will also be a helpful read on a range of other modules that require a creative mindset.