What makes an advertisement hard-hitting & memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years this new edition of Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts the art of illusion & paradox the use of metaphor & analogy & the deployment of shock tactics & humour. Entertaining & inspirational this remains a vital book for all designers art directors copywriters & students of advertising in fact for anyone who makes a living from good ideas & for whom creativity is the key qualification." ...

Take Your Colored Pencils Out of the Box.. .and Combine the Best of All Mediums! Creative Colored Pencil Workshop is your guide to exploring a new world of artistic possibilities. Following clear step-by-step demonstrations youll try your hand at a range of exciting techniques that blend colored pencils with all kinds of dynamic mediums including: Watercolor Gouache Acrylics Ink Graphite Oil pastels Metal leaf More than 25 fun projects show you how to use each medium successfully while offering in-depth guidance for working with various papers textures & surfaces. Best of all this book features the insightful instruction of two accomplished artists who offer different yet effective approaches to colored pencil creations. From highly realistic art to more abstract representations youll learn how each medium & technique can accommodate virtually any artistic style or subject. Creative Colored Pencil Workshop gives you the best of both worlds: the fluid spontaneity & speed of mixed media & the control & precision of colored pencils. Mix it up & see what happens! ...

Explore your natural creativity with some stunning & exotic patterns to colour in however & whenever you feel inspired. Doodling ...

Stimulate your child 's creative talent & imagination with fun crafts for two to ten-year-olds. This colourful book contains more than 100 fun projects plus numerous variations that will keep little hands busy using a range of materials. There are novel ideas for cards gifts decorations & accessories attractive ways to jazz up a T shirt or create a costume & delicious recipes for fancy cakes & other edible treats. Each project comes with easy-to-follow instructions including an at-a-glance guide to age suitability time taken & materials needed while handy templates allow you to cut the perfect shape. ...

One of the biggest trends in textiles at the moment is the use of the embellisher
- a simple-to-use machine that is very popular
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Ask almost any priest what their biggest headache is & the answer is likely to be finding with ideas for including children in worship. Here is the answer to their prayers
- a whole years worth of ready-to-use scripts for childrens liturgies of the Word. This resource has been developed & used in Anglican & Catholic parish churches over the last ten years by a professional educationalist artist & experienced childrens church leader. Sixty complete worship outlines are included & they feature: ready-to-use scripts to open up the Sunday Gospel for children of all ages activities games & creative ideas reproducible artwork & cartoons simple responsive prayers to begin & end each session ideas for back in church presentations to the adults by the children. The scripts & illustrations (in full colour) can be downloaded from the accompanying CD Rom.
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Creative Illustration" is considered Loomis magnum opus which is aimed primarily at the professional-level illustrator. Its divided into seven sections: Line Tone Color Telling the Story Creating Ideas Fields of Illustration & Experimenting & Studies. The book is filled with instructions tips insider experiences & incredible illustrations." ...

H&-lettering techniques are a popular & visually dynamic way to add textual elements to crafts from journals to mixed-media art. Sixteen accomplished contributors
- including calligraphers painters collagists card makers fiber artists & graphic designers
- give their personal perspectives on lettering. They all offer their favourite tools how they use them their signature technique with step-by-step instructions & photos & an alphabet sampler of their own font. Gorgeous gallery images of each contributors work are also included.

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Creative Literacy assists in developing a creative cross-curriculum approach to literacy. Activities based on fiction & non-fiction texts support & extend childrens responses to reading & promote creativity in higher-order thinking skills & written work. Themes include Animal Fun Time Travelling Rainforests Electricity Ancient Egypt. * Practical starting points to engage the whole class. * Inspiring ideas for cross-curricular activities & displays. * Clear & informative illustrations show real-life classroom displays. * Resource lists & step-by-step instructions to help with lesson planning. ...

Creative Music Composition" is designed to be an introductory textbook for music students. Creative composition
- composing in
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