Writing copy is often assumed to be a natural talent. However there are simple techniques you can employ to craft strong written content with ease. This new expanded edition teaches the art of writing great copy for digital media branding advertising direct marketing retailing catalogues & company magazines & internal communications. Using a series of exercises & up-to-date illustrated examples of award-winning campaigns & communication Copywriting Second Edition" takes you through step-by-step processes that can help you to write content quickly & effectively. Including insightful interviews from leading copywriters as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy this book will provide you with all the tools you need to become a confident & versatile creative copywriter."