Conscious Capitalism

A New York Times" and "Wall Street Journal" Bestseller In this book Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers employees suppliers investors society and the environment. These "Conscious Capitalism" companies include Whole Foods Market Southwest Airlines Costco Google Patagonia The Container Store UPS and dozens of others. We know them; we buy their products or use their services. Now it's time to better understand how these organizations use four specific tenets--"higher purpose " "stakeholder
integration " "conscious leadership " and "conscious culture and management"--to build strong businesses and help advance capitalism further toward realizing its highest potential. As leaders of the Conscious Capitalism movement Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation--for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness this book provides a new lens for individuals and companies looking to build a more cooperative humane and positive future."