Social networking has dramatically altered the way companies react to change. When your customers are delighted they can amplify your message in ways that were never before possible. But when your companys performance runs short of what youve promised customers can seize control of your brand message spreading their disappointment & frustration faster than you can keep up. To keep pace with todays connected customers your company must become a connected company. That means deeply engaging with workers partners & customers changing how work is done how you measure success & how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled & more like a complex dynamic system that can learn & adapt over time. Connected companies have the advantage because they learn & move faster than their competitors. In The Connected Company we examine what theyre doing how theyre doing it & why it works. & we show you how your company can use the same principles to adapt
- & thrive
- in todays ever-changing global marketplace.