There is no one in the business world that doubts the impact of colour. Those involved in marketing design advertising & retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour & covers the latest guidelines for effective colour combinations including the integration of colour trends. With up-to-date visuals & printing formulas to eliminate guesswork this guide empowers & equips its users to make smart informed decisions.