Who could have known that a strip launched by cartoonist Charles M Schulz on 2nd October 1950 in seven US newspapers would impact the world for decades to come. With philosophical humour subtle social commentary "able wisdom & irresistible charm Peanuts grew to become not just the best-known most-loved comic strip ever created but a true global phenomenon. 60 years on Peanuts now appears in over 2 200 newspapers on i Tunes through wireless & TV channels in 75 countries & in 25 languages around the world with hundreds of consumer products available for purchase in virtually all retail channels.