Praise for Career Distinction Hands down this book is the bible on branding for your career!" -- Susan Britton Whitcomb author of Job Search Magic " As a professional resume writer & career coach I have extolled the concept of personal branding for my clients for years. Now for the first time ever I have an outstanding resource to recommend--Career Distinction by William Arruda & Kirsten Dixson. This book details the concept of personal branding in a magnificent & easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow CCM MRW JCTC CPRW Executive Director of the Career Masters Institute " Arruda & Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model & their expertise & passion show through on every page of this practical indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier Ph D Vice President of Right Management & author of The Unofficial Guide to Landing a Job"