Business Model Generation is a handbook for visionaries game changers & challengers striving to defy outmoded business models & design tomorrows enterprises. If your organization needs to adapt to harsh new realities but you dont yet have a strategy that will get you out in front of your competitors you need Business Model Generation. Co-created by 470 Business Model Canvas" practitioners from 45 countries the book features a beautiful highly visual 4-color design that takes powerful strategic ideas & tools & makes them easy to implement in your organization. It explains the most common Business Model patterns based on concepts from leading business thinkers & helps you reinterpret them for your own context. You will learn how to systematically understand design & implement a game-changing business model--or analyze & renovate an old one. Along the way youll understand at a much deeper level your customers distribution channels partners revenue streams costs & your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants & companies worldwide including 3M Ericsson Capgemini Deloitte & others. Designed for doers it is for those ready to abandon outmoded thinking & embrace new models of value creation: for executives consultants entrepreneurs & leaders of all organizations. If youre ready to change the rules you belong to "the business model generation!""