* Complete support & guidance for learners working towards Certificate Extended Certificate or Diploma: the Student Book provides coverage of all the mandatory units & helps to develop skills common to all BTEC learners. * Helps learners achieve their potential: provides comprehensive assessment activities with grading tips for pass merit & distinction. These activities encourage learners to apply knowledge & skills to their own media projects. * Edexcels Assignment tips: written & reviewed by experts in the BTEC team these give learners invaluable unit-by-unit advice on how to get the most from their BTEC course. * Bring the media industry to the classroom: Work Space case studies -- interviews with practising media professionals -- help learners to understand this dynamic sector & give snapshots of real workplaces to inspire & motivate learners. Author Team: Paul Baylis & Natalie Procter Both are experienced BTEC tutors & media practitioners. In this student book they bring the sector to life with detailed information examples & activities to support all aspects of Creative Media Production including Television radio Film Interactive Media Games Development Publishing Advertising & Marketing Photo-Imaging & Animation.