Alan Loy Mc Ginnis author of the best-selling book The Friendship Factor" studied the great leaders throughout history the most effective organization & many prominent psychologists to discover their motivational secrets. There are actually a small number of principles used by good motivators & the best leaders were using them long before psychology had a name. Fascinating case studies & anecdotes about Lee Iacocca Sandra Day O' Connor & many others show how you can put 12 key principles to work in your family or organization. Whether you are a parent executive teacher or friend you can gain the satisfaction that comes from " Bringing the Best Out in People"."