Marketing has never been so important because business has never been so competitive. Brilliant Marketingshows you how you can devise & execute winning marketing strategies. With practical advice from start to finish this updated new edition gives you the lowdown on what works & shows you how to carry out the most alluring marketing campaigns around so you can attract engage & retain customers. Brilliant outcomes: * Understand the ideas actions campaigns that make a real difference. * Get a complete marketing skill-set to seduce & inspire. * Be a master of strategy -- from thinking to planning to execution. ...

In this highly original publishing package Dominic OBrien reveals the secrets of mastering the art of memory & provides us with a basic tool kit for boosting our skills of memorization & recall. The kit consists of three components: a 88-page introduction to memory techniques that reveals the what the why & the how of Dominics proven methods; a pictorial memory journey map to be used in conjunction with the Journey Method a basic & highly versatile memorization procedure that exploits the power of mental association to provide unforgettable cues for recall; & lastly a deck of 50 flash cards providing tips & techniques (and self-testing exercises) on one side & on the other numbers & drawn objects to practise on using the journey map or other tricks of the trade described in the book. The key to improving your memory is two-fold: knowing the expert methods devised by one of the most retentive & focused brains in the world & practising them until you see marked improvements in your performance. This tool kit is all youll need to train yourself to be a memory maestro. ...

Whether its preparing for the big event like an exam an important presentation at work or simply remember this weeks shopping list Brilliant Memory Training will help you stop worrying about your memory & start using it to the full. Combining ancient techniques with the very latestresearch this book reveals the crucial role played bymemory in every aspect of daily life & provides astep-by-step guide to using it better. Brilliant Outcomes: * Increase your memory & remember anything you set your mind on * Boost your confidence & stretch your creativity * Learn new skills & improve old ones * Be confident in social situations by remembering names faces & personal facts ...

There are an estimated 400 million Excel users very few of whom know how to use Excel VBA effectively. This book is designed to get Excel users up & running with Excel VBA. Users will quickly learn how to automate reports & design applications. Brilliant Excel VBA & Macros explains the shortcomings of the macro recorder but also covers how to take the recorded code & turn it into something really useful. Once the user has mastered the macro recorder the book explains how to understand the object- oriented Visual Basic for Applications Language. Throughout the book there are no-nonsense step-by-step tutorials & lots of practical examples aimed directly at business users. ...

Mindfulness has gained huge support over the past decade & has moved from being an Eastern Buddhist practice to a mainstream Western intervention. Extensive neuro-imaging research shows how effective it can be for psychological wellbeing as well as for physical health conditions such as hypertension chronic heart failure stress & symptoms associated with cancer arthritis & many others. Written by an experienced clinical psychologist who has incorporated mindfulness into her clinical work for many decades this book is scientifically supported & explains what all the latest scientific studies have shown about the benefits of mindfulness. Accessible to the beginner it gives you what you need to know quickly & in the most easily absorbed way. Concepts are presented in concise sections each with a specific purpose & illustrations will help you learn the different meditation positions. A CD is included which offers you the opportunity to read & listen. ...

Numeracy tests are increasingly a part of the recruitment process but taking numeracy tests is something most of us dread let alone practise. Brilliant Numeracy Tests will give you all the practise you need. You'll gain experience with realistic practice questions & answers become familiar with all the common tests both general & organization-specific & feel comfortable with a range of difficulty levels. Written by an experienced psychologist who has designed & administered numeracy tests you'll find a variety of effective strategies tactics & tips to achieve peak performance. Companion website: www.pearson-books.com/numeracyandverbaltests ...

The Netherlands has been one of the world's most distinctive & sophisticated football cultures. From the birth of Total Football in the sixties through two decades of World Cup near misses to the exiles who remade clubs like AC Milan Barcelona Arsenal & Chelsea in their own image the Dutch have often been dazzlingly original & influential. The elements of their style (exquisite skills adventurous attacking tactics a unique blend of individual creativity & teamwork weird patterns of self-destruction) reflect & embody the country's culture & history. This book lays bare the elegant fractured soul of the Dutch Masters & the culture that spawned them by exploring & analysing its key ideas institutions personalities & history in the context of wider Dutch society. ...

An indispensable & well-organized reference guide to Apple's newest version of Mac OS X. Summary: Brilliant Mac OS X Mountain Lion offers a unique task-based approach for power users who want to master the features of Lion. This book covers all the new features of Lion & gives detailed instructions on customising & maintaining the Mac dealing with security networking & much more. All information is to be found in an easy to navigate format so readers will no longer have to wade through paragraph after paragraph of information to find the task they want to achieve. Brilliantguides allow you to find the info you need quickly easily & without fuss. It guides you through all the tasks using a highly visual step-by-step approach
- providing exactly what you need to know when you need it. Brilliant Mac OS X Lion: * Gives readers a task-based reference to quickly locate exactly what they want to do & then walks them through the task. * Provides additional tips & tricks in the form of Did you know" & " Important" elements & offers a pleasing four colour visual layout. * Is filled with step-by-step information on using Mac OS X Lion."
...

Brilliant Adobe Photoshop CS5 guides you through the essential tasks step-by-step showing you how to: * Improve productivity with the CS5 interface & templates * Use automatic layer alignment & blending to work with objects * Use live filters to view & modify the results of opening files * Use more precise colour correction to enhance a photo * Use image trickery to change or enhance an image * Create eye-catching bevels & special effects * Transform plain text into a show-stopping image * Use tool presets to construct the right tool for the right job * Test content on different target devices Brilliant books provide quick & easy-to-access information. Features include: * Detailed index & contents page * Numbered step-by-step tasks * Visual full colour screenshots * Expert tips tricks & advice * Practical troubleshooting guide ...

Brilliant books provide quick & easy-to-access information. Features include: * Detailed index & contents page * Numbered step-by-step tasks * Visual full colour screenshots * Expert tips tricks & advice * Practical troubleshooting guide ...