War Paint is the story of two remarkable women
- Miss Elizabeth Arden & Madame Helena Rubinstein. Between them they left an extraordinary legacy which touches the lives of virtually all women today: the creation of the modern cosmetics & beauty industry. War Paint will trace the humble beginnings of both Arden & Rubinstein & examine the forces & influences that drove them. The book will also look at the period in which they lived without which their phenomenal achievement cannot be truly appreciated. The similarities between the two are intriguing: dedicated to beauty neither were great beauties themselves. They were both diminutive in size if not in the size of their ego. They were both born into genteel poverty & were motivated by money & the creation of their businesses to the exclusion of almost everything else. They were both avid social climbers & desperately thrifty. They also hated each other. This is the story of an industry of a social movement & of a great rivalry. Gripping glamorous & totally absorbing this is social history at its best.