
The inside story of the campaign to put Boris Johnson back into power as London Mayor told by one of the top members of his campaign team who was at Boriss side throughout. In 2012 the political stakes could not be higher. After one term in office & despite enjoying personal popularity Boris Johnson faced an uphill battle for re-election as Mayor of London. Buffeted by Tory unpopularity the toughest financial conditions in years & accusations that he was out of touch & Mayor Boris faced the fight of his political life. & to top it all he was up against Ken Livingstone one of the most formidable & ruthless campaigners in British politics. This is the first & most authoritative book about Boris Johnsons re-election. Told by an insider it will reveal the inner workings of the campaign & how one of the most high profile politicians in the country & his extraordinary team pulled off an election victory that was closer than anyone dared think. Based on an unprecedented level of access to all the key players including Boris himself & campaign director Lynton Crosby this is a must read for anyone interested in politics. * Launch Event at Conservative Party Conference. * High profile political bloggers will push the book * Sunday newspaper serialisation under negotiation Social Media * The book will be Book of the Month" for Bretwalda for November 2012 which will involve an intensive Face Book & Twitter push as well as the usual book launch marketing."