An expose on the fashion industry written by the Observers Ethical Living columnist examining the inhumane & environmentally devastating story behind the clothes we so casually buy & wear. Coming at a time when the global financial crisis & contracting of consumer spending is ushering in a new epoch for the fashion industry To Die For offers a very plausible vision of how green could really be the new black. Taking particular issue with our current mania for both big-name labels & cheap fashion To Die For sets an agenda for the urgent changes that can & need to be made by both the industry & the consumer. Far from outlining a future of drab ethical clothing Lucy Siegle believes that it is indeed possible to be an ethical fashionista simply by being aware of how & where (and by whom) clothing is manufactured. The global banking crisis has put the consumer at a crossroads: when money is tight should we embrace cheap fast fashion to prop up an already engorged wardrobe or should we reject this as the ultimate false economy & advocate a return to real fashion bolstered by the principles of individualism & style pedigree? In this impassioned book Siegle analyses the global epidemic of unsustainable fashion taking stock of our economic health & moral accountabilities to expose the pitfalls of fast fashion. Refocusing the debate squarely back on the importance of basic consumer rights Siegle reveals the truth behind cut price bulk fashion & the importance of your purchasing decisions advocating the case for a new sustainable design era where we are assured of value for money: ethically morally & in real terms.