Are you new to Neuro Linguistic Programming one of the most fascinating & most powerful forms of applied psychology today? Do you want a better understanding of what makes you & others tick? Are you seeking clearer goals more effective communication & better relationships? Essential NLP gives you straightforward access to understanding NLP & helps you to put the ideas & techniques into practice in your personal & professional life both in your behaviour & in your important relationships. Exercises activities case studies anecdotes & quizzes are used to bring each area to life. Business-related applications are evident throughout & the book is relevant for anyone seeking a solid grounding in NLP. Also included are are fascinating perspectives from leading NLP practitioners. A chapter on NLP in Action gives you an overview of practical applications of NLP featuring profiles & interviews with people involved in those disciplines including NLP in sports education leadership selling health relationships & personal development. NOT GOT MUCH TIME? One five & ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems & quick tips for success based on the authors many years of experience. TEST YOURSELF Tests in the book & online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of NLP. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what youve learnt & how to use it.