Successful Marketing focuses on essential marketing skills to get your message across effectively. Practical & easy to use this book is a step-by-step guide to learning effective marketing quickly & easily from direct mail to marketing online. The book is packed with helpful examples & practical exercises to complete. Author Pauline Rowmark ran a successful marketing & training company for many years & is now a professional writer & the author of several business & motivational books. She has first-hand knowledge of how to effectively market & promote your own business.