Luke Johnson is the man behind the growth of Pizza Express & as a host of other leading brands; one of Britains most successful entrepreneurs with an estimated personal fortune of GBP120 million. In Start It Up" he compresses two decades of success to reveal the realities of running your own business & bust some key myths along the way. Learn how to find the right idea or buy someone elses; source capital from all sorts of places you never expected; get the best from everyone you meet on the way
- chiefly yourself; & stay sane while you do it. " Start It Up" is that all-too-rare thing: a how-to book by someone who actually has."