Simplicity" is the classic work about making the complicated simple from world-renowned writer & philosopher Edward de Bono. From confusing manuals to uninterpretable jargon to bureaucratic red-tape modern life can be highly complicated & frustrating. For many of us it is almost impossible to make sense of. In " Simplicity" lateral-thinking guru Edward de Bono shows us how to bring simplicity into our increasingly complicated lives. Through his ten rules of simplicity he encourages us to be creative & break down the complex into manageable & recognisable parts. By making the complicated simple you will free up time reduce stress & make better decisions. " An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought". (Sir Richard Branson). Edward de Bono invented the concept of lateral thinking. A world-renowned writer & philosopher he is the leading authority in the field of creative thinking & the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books in 40 languages with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates & been hailed as one of the 250 people who have contributed most to mankind. Dr de Bonos titles include classic bestsellers such as " Six Thinking Hats" " Lateral Thinking" "I Am Right You Are Wrong" " Teach Yourself How To Think" " Teach Your Child How To Think" & " Simplicity"."