Principles & Practice of Marketing is back for a seventh edition & continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber & new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing with the latest digital developments & ethical accountabilityemphasized throughout. Trusted by both students & lecturers this authoritative text is brought to life through engaging examples & interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand & sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key

Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries including the fashion travel & retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing & Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys' Sony Mercedes & ASOS Brand new Marketing Showcase videos from companies including innocent & BMW

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Building on the strengths of the first edition this new edition of Principles & Practice of Research in Midwifery" clearly & concisely examines evidence based practice & research from a midwifery standpoint. This book provides an excellent introduction to the subject & looks at various methods & principles from practical & theoretical perspectives. Equal weight is given to the quantitative & qualitative approaches. New chapters on evidence based research & interviewing in qualitative research ensure that this edition is fully relevant to current research & practice. Written by authors with clinical & research experience this book is intended for midwives & student midwives participating in Diploma Advanced Diploma & first level degree programmes. It aims to increase research awareness & develop the skills of critical appraisal of research evidence that are essential to evidence based practice. Used in conjunction with other texts Principles & Practice of Research in Midwifery will give confidence to those undertaking research projects by helping to bridge the reality gap between research & theory & its application to midwifery practice." ...

The thirteenth edition of the phenomenally successful Principles of Anatomy & Physiology continues to set the standard for the discipline. The authors maintained a superb balance between structure & function & continue to emphasize the correlations between normal physiology & pathophysiology normal anatomy & pathology & homeostasis & homeostatic imbalances. The acclaimed illustration program continues to be refined & is unsurpassed in the market. The thirteenth edition is fully integrated with a host of innovative electronic media including Wiley Plus 5.0 (access purchased separately.) No other text & package offers a teaching & learning environment as rich & complete. ...

The ultimate guide for bank senior management: how to survive & thrive throughout the business cycle An essential guide for bankers around the world that reiterates that the primary requirement of banking--sound capital & liquidity risk management--has been forgotten The Principles of Banking serves as a policy guide for all market practitioners & regulators. Explaining the keys to success for all banks that bankers need to follow during good times in order to be prepared for the bad the book provides in-depth technical analysis of exactly what constitutes good banking practice. With an emphasis on viewing business cycles as patterns of stable & stressful market behaviour The Principles of Banking is an essential policy guide for today & tomorrow. * Illustrates how unsound banking practices that were evident in previous bank crashes were repeated during the creation of the 2007-2008 financial market crisis* Provides a template that can be used to create a sound liquidity & asset-liability management framework at any bank* An essential resource for the international banking community as it seeks to re-establish its credibility* Explains the original principles of banking including sound lending policy & liquidity management & why these need to be restated in order to avoid another bank crisis at the time of the next economic recession It's time to get back to basics in the banking community & The Principles of Banking shows exactly where to start. ...

This new edition of Principles of Banking Law" provides a clear up-to-date & comprehensive account of the subject incorporating all significant changes in banking law regulation & practice that have occurred since the publication of the first edition in 1997. It offers full coverage of all Domestic & International Banking Law topics. Written by a leading figure in the field this book offers a fresh yet authoritative approach to the subject that renders it a key resource for all those studying Banking or Financial Services Law." ...

Built on the successful framework of previous editions this international edition of the popular Principles of Business Information Systems boasts a wealth of real world examples from a broad range of countries including South Africa & the Gulf region. Retaining its comprehensive coverage of IS issues this popular text is now fully updated with the latest technologies. The chapter organization is streamlined although the five-part structure kept the same & there are clear learning objectives throughout closely mapped to each chapters content. While maintaining its business focus there is boosted coverage of IT & technological issues perfect for courses which prepare students for the corporate world in the twenty-first century. Suitable for all students on IS courses this edition features a supporting website with full supplementary resources as well as Course Technologys companion MIS CD-Rom. ...

Cognitive neuroscience is a new & rapidly evolving field that brings together cognitive psychology & neuroscience drawing conceptual & technical elements from both these traditional disciplines in the quest to better understand the complex human brain functions that have puzzled thinkers for centuries. Written by seven leaders in the field Principles of Cognitive Neuroscience informs readers at all levels about the growing canon of cognitive neuroscience & makes clear the many challenges that remain to be solved by the next generation. KEY FEATURES & BENEFITS * Authorative Textbook for an Emerging Discipline drawing together the research & theory developed in the field over the last two decades & is written by seven leaders in the field * Emphasis on Brain Function integrating technology & research examples throughout * Clearly structured with logical progression of chapters that matches onto courses easily * Richly illustrated in full colour throughout * Accessible Pedagogy

Includes:: chapter introductions end-of-chapter summaries boxed material on topics of special interest extensive references appendix that covers the essentials of neural signalling & extensive glossary of key terms * Free Sylvius 4.0 download included with every book including an interactive tutorial on human neuroanatomy & a digital atlas of human brain structure (see below) STUDENT SUPPLEMENTS * Companion Website available at www.sinauer.com/cogneuro: Offers a range of study tools such as Chapter Summaries Chapter Outlines Animations Key Terms Flash Cards & Online Quizzes. * Sylvius 4.0: Interactive Atlas & Visual Glossary of the Human Central Nervous System By S. Mark Williams Leonard E. White & Andrew C. Mace The new Sylvius 4.0 provides a unique computer-based learning environment for exploring & understanding the structure of the human central nervous system. Sylvius 4.0 features fully annotated surface views of the human brain as well as interactive tools for dissecting the central nervous system & viewing fully annotated cross-sections of preserved specimens & living subjects imaged by magnetic resonance. This newly expanded & reconfigured Sylvius 4.0 is more than a conventional atlas; it incorporates a comprehensive visually rich searchable database of more than 500 neuroanatomical terms that are concisely defined & visualized in photographs magnetic resonance images & illustrations from Neuroscience Fourth Edition. For users familiar with its predecessors this version of Sylvius unites the atlas content & utility of Sylvius Pro (and earlier versions of Sylvius) with the reference content of Sylvius VG (and Sylvius for Neuroscience) making this version of Sylvius a single source for teaching & understanding the organization of the human central nervous system. The new Sylvius 4.0 is an excellent resource for neuroscience educators medical students physical therapy students other postgraduate & professional learners as well as undergraduate pre-medical & biological psychology students.

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Computer technology pervades almost every aspect of our life: from the cars that we drive to the mobile phones that we use to communicate; from the digital cameras that capture images of the world around us to the laser printers that turn image into picture. Yet at the heart of these enabling technologies lie fundamental components & systems without the understanding of which such technologies would never have been developed. Principles of Computer Hardware" explores the fundamentals of computer structure architecture & programming that underpin the array of computerized technologies around which our lives are now built. The book opens with an introduction to the fundamental concepts upon which computers are constructed
- gates circuits logic
- & computer arithmetic the language through which computers communicate. It then reveals how computers are structured & how they operate taking us step-wise from the instruction set architecture the bringing together of instructions through assembly language programming & on to the heart of the computer the central processing unit. The book then builds on these foundations to consider how the hardware interfaces with its surroundings introducing us to topics such as computer memory; operating systems & the interface between hardware & software; & computer peripherals & computer communications
- the interface with the outside world. Always putting educational value first " Principles of Computer Hardware" uses the 68K processor as a powerful teaching & learning tool putting substance firmly before style. With the clarity of explanation & captivating style for which Alan Clements is renowned the book draws the student in to the heart of the subject to foster an in-depth understanding from which more specialised study can then extend. The learning experience is enriched still further with a free CD-ROM providing resources to enable students to engage with the subject in a hands-on manner: a Windows-based simulator for the student to explore the design of digital circuits; Windows & DOS-based 68K simulators for students to investigate the operation of the 68K processor; & an ARM simulator for students to write programs for a RISC processor & run them on a PC. The Online Resource Centre provides: for lecturers (password protected): figures from the book available to download to facilitate lecture preparation; solutions to problems featured in the book to aid formative learning; & multiple choice question test bank to facilitate assessment of students learning."


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This title contains up-to-date evidence-based clinical information for all health professionals managing patients with diabetes. It provides practical guidelines covering the important aspects of management & contains concise advice that can be accessed quickly & easily. There are 29 chapters & each chapter

Includes:: a clinical case study & there are tables & figures throughout supporting knowledge in a meaningful way. It can be used as a practitioner-friendly source of guidance during consultations enabling clinicians to respond to the changing demaands of information in clinical practice. Relevant to all members of the multi-disciplinary team including Practice Nurses GPs Dietitions Diabetes Specialist Nurses Community Nurses & Podiatrists.

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With an accessible approach the third European edition of Principles of Economics" provides students with the tools to analyze current economic issues. The book is underpinned by a focus on seven Core Principles which help students to make the link between economic theory & practice. The economic naturalist approach supported by exercises problems & examples encourages students to employ economics principles to understand & explain the world around them. Developed from the well-regarded US textbook by Frank & Bernanke it presents an intuitive approach to economics & is suitable for all students taking a Principles of Economics course." ...