No Logo was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book. By the time youre twenty-one youll have seen or heard a million advertisements. But you wont be happier for it. This is a book about that much-maligned much-misunderstood generation coming up behind the slackers who are being intelligent & active about the world in which they find themselves. It is a world in which all that is alternative is sold where any innovation or subversion is immediately adopted by un-radical faceless corporations. But gradually tentatively a new generation is beginning to fight consumerism with its own best weapons; & it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.