Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar & Land Rover in 2008 & subsequent transformation of their fortunes written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands. At the time of the takeover both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality & reliability. Tata bought a new approach to the business with fast decision-making & a solid sustainable long-term strategy. Factory efficiency was enhanced & a major export drive accompanied by a succession of carefully-positioned new models from the Jaguar XJ Saloon & F-Type sports car to the Evoque & the new lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.