Theres no doubt about it: domesticity is enjoying a major comeback with the explosion of stitch n bitch" knitting circles; our sudden fascination with canning cheese-making & grinding our own flour; & a tidal wave of memoirs in the "I quit my corporate job & found fulfillment on a Vermont goat farm" vein. Why are women embracing the labor-intense domestic tasks that our mothers & grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic vintage-clad supermom become the medias feminine ideal? In Homeward Bound Emily Matchar offers an investigation into how New Domesticity is fundamentally reshaping the role of women in society & what the consequences might be. With research spanning from coast to coast Matchar introduces us to a diverse cast of characters-Southern food bloggers "radical homemakers" on the East Coast Etsy entrepreneurs in Provo members of urban knitting circles in Austin & many more. She identifies the negative elements of these trends along with the positive ultimately suggesting that this return to domesticity goes a step too far to the detriment of both men & women alike."