Consumers are blitzed with millions of images every day. Companies hoping to grab a consumers attention need a memorable eye-catching design
- whether for a logo an identity system an in-depth promotional campaign or for a magazine that needs to stay fresh & strong month after month. Graphic Design That Works" looks at examples of logos identities promotions & magazine design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts & final execution so whether youre a seasoned designer or a newcomer to the field you can understand how & why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded & what failed in their attempts to create designs that really work."