The book covers key aspects of design including typography art direction production & finishing environmental design & self-promotion. It also examines the broader implications of graphic design including social responsibility its role in art & its future. The Fundamentals of Graphic Design" places graphic design in its socio-historical context discussing its influences & development. It
Includes:: contributions of work from contemporary designers including Pentagram Why Not Associates & Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design."