This introductory textbook provides a thorough guide to the management of food & beverage outlets from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food & beverage market & its five main sectors
- fast food & popular catering hotels & quality restaurants & functional industrial & welfare catering. New to this edition are: Case studies covering the latest industry developments within a wide range of businesses from the UK the USA & worldwide to help you understand how these ideas work in practice Coverage of contemporary environmental concerns such as sourcing sustainability & responsible farming. Issues of how to maintain financial control of a business handling staff & how to market your operation before discussing ways in which you can deliver quality to the customer It looks at some of the trends affecting the food & beverage industry covering consumers the environment ethical concerns as well as developments in technology Updated companion website including case studies multiple choice questions Power Point slides revision notes true or false questions short answer questions at http://www.routledge.com/books/details/9780080966700/ It is illustrated in full colour & contains end-of-chapter summaries & revision questions to test the readers' knowledge as they progress. Written by authors with many years of industry practice & teaching experience this book is the ideal guide to the subject for hospitality students & industry practitioners alike.