What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building? This book is about a special kind of persuasion: flipnosis. It has an incubation period of just seconds & can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesnt just turn the tables it kicks them over. From the malign but fascinating powers of psychopaths serial killers & con men to the political genius of Winston Churchill
- via the grandmasters of martial arts Buddhist monks magicians advertisers salesmen CEOs & frogs that mug each other
- Kevin Duttons brilliantly original & revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.