GOOD JUST ISN'T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be 'good' anymore? Most people are good & you can't afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you buy a product that's just average? Nowadays everything needs to be better. To stand out in business & in life you have to be fantastic. Alan Austin-Smith knows how to get there & he's developed the ' Fantastic theory' to show us all how. Fantastic people share seven characteristics. Passionate; Creative; Delighting people; Performers; Alive Inside; Always Learning; Have Fun. How many do you have? Make it all of them. Push your business to shine. Make it fantastic! * A full-colour highly visual book with real impact in motivating you to be Fantastic! in all that you do * Straightforward advice that anyone can apply in their work or life or in running their own business * Covers perennial selling topics such as motivation confidence creativity & communication